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Articles and News

quote openCIO Web Business magazine reported that, while it took thirty-eight years for fifty million people to get radio, it only took four years for fifty million people to get on the Web. (Business 2.0 June 13, 2quote close000 p. 350)



Facts, figures and realistic content is how we intend to provide interesting and latest information written or sourced from within our team or guest authors on what is hot, what works and what shiny objects to avoid.

We also believe, if you are not captilising on the current wave of opportunity to monetize your online presence then it’s a sad fact that you are missing out on a multimillion dollar industry that is without doubt growing at a phenomenal rate.

 

  • Local Business Visibility

    Local Business Visibility

    When you think about local business or specifically local business visability and promoting your local business website it’s easy to overlook the obvious. Are you using these techniques to drive visitors back to your website?

    Often, business owners think about being visible online as a way of reaching people whom you have had no contact with at all. That’s true in many cases. Sometimes, online visibility is as simple as making sure that people you interact with (even briefly) as part of your usual business routines are aware of your online presence.

    Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company.

    In this day and age of always being plugged in to the Internet, your website is the first point of call. …

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  • Social Networking

    Social Networking

    Social networking has become a primary marketing tactic for many online businesses both large and small. It’s essentially using social media sites like Facebook and Twitter to connect with and grow your audience.

    Unlike some other marketing tactics, social networking gives you, a business owner, the ability to connect with customers and prospects on more personal level. It gives you the ability to build a community around your brand and to learn more about your target audience.

    There are now more than 200 mainstream social networking sites. Each one appeals to a wide variety of ages, interests, and demographics. Chances are your ideal customers are present on one or more of these sites.

    Social networking is like any other marketing strategy. It’s important to have a goal, a plan and a system to measure and track. For example, if your goal is to reach 500 followers within your first 10 days, then measuring your success …

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  • Online Traffic

    Online Traffic

    Traffic is the lifeblood of your online business. You need fresh, targeted traffic in order to put your business in front of a captive audience, to build authority and to establish a presence in your industry.

    Traffic equals profit, and the more targeted, relevant traffic you have, the more money you’ll make. The problem is many new online business and marketing entrepreneurs are on a limited budget, just getting their business off the ground. They struggle to develop effective marketing campaigns because of how much time is often required in order to maintain momentum, or create ongoing traffic funnels.

    Many internet marketers believe that it’s all in the QUANTITY of the articles you submit rather than the quality. In truth, while the more articles you have in circulation, the more traffic you’ll receive, focusing first on creating rich, quality and relevant content for your niche will help you generate TARGETED visitors.

    An important factor to …

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  • Mobile Website

    Mobile Website

    If you are like approximately three billion people around the world, you have and use your mobile phone to do more than just to talk and send text messages on it.

    We take photos and videos of things going on around us and sometimes we make them available for public viewing. In fact, this is such a phenomenon that we regularly see news clips with viewer generated content because it seems there’s always someone around with a mobile phone capturing the images and uploading them.

    However, most recently with the iPhone or ‘smartphone’ applications, we can review restaurants in the area, check movie times, collect our sales contacts and update them in one location, search for coupons and promotions, scan products for information (yes there is an application that lets you take a photo of a product, click send, and then receive information about that product), manage your finances, track the location of your friends …

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  • List Building Strategy

    List Building Strategy

    One of the reasons why email list building is such an effective promotional tool is because of the fact that most people end up checking their email at least once a day. Of course, in order to be successful with this method you have to have a good strategy in place to use for the purpose of building a list.

    There are multiple different strategies that you can use to build your list effectively. You will just have to find a method that will work for your personal needs and budget.

    One way that you could go about building your list is by purchasing one online. However, you should think long and hard about whether this is going to be a good option for you. The thing about purchasing a list is that you may not be able to obtain a list of people in your target market. There’s really no point in marketing to …

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